Target Audience

AGE: The age range is 12-25. It appeals to the age range due to the 12 rating. The film will not contain swearing, sexual scenes, gore or strong violence. However it is a psychological thriller so an audience younger than 12 would find it difficult to understand.

GENDER: The target audience is males and females but predominately females this is due to the strong female lead.

OCCUPATION: The film will contain characters around the ages of 15-17 so similar type jobs can be related too.

STORY/THEME: The film and the trailer will contain tense scenes for the thriller elements. The storyline is about a group of sisters and friends therefore many people can relate.

PRICE: Normal film price at the cinema. Includes student discount to attract teenagers who are part of the target audience.

LAYOUT: The layout of the film trailer is that it will begin with long clips which establish the setting and characters, then the tension builds and turns to fast paced clips to create thrilling atmosphere.

COLOUR: Dark colours to reflect ghost genre; black, grey, maroon, brown, deep purple and blue.

GENRE: Includes ghosts and thrilling elements which will appeal to my target audience.

ADVERTISEMENT: Advertised on social networking sites as that is very popular too teenagers and young adults. Advertisement through the film poster and the website. Teenagers are active users of the internet and it can also reach a wide range of people from different ages, cultures and backgrounds.

Uses and Gratifications - Blumler and Katz, 1974.

My horror film will give the target audience Diversion as when they are watching the film they will try and piece together the mystery and work out what is happening before it happens, this is a sense of escapism to the real world and a release of emotional pressure.

My film and film trailer can form Personal Relationships as the target audience can use this to form a discussion about the film to other people interested in the same things and the same genre.

My target audience can form a Personal Identity with my characters as they can compare their own life to them and empathise with them. They can also empathise with their personal problems and their perspective of things. For example the theme of suicide in my film, some people will be able to relate to this. One of my characters is learning to get over the death of her sister, this is also something some people will be able to relate to, even if it is death of a loved one.