Making of my Film Poster

The photo shoot for my film poster was created at home. I chose this option over a studio because the image I wanted was very simple and close up and a studio would not have been necessary. I also had appropriate and sufficient lighting and a good, effective camera. I chose this image because I feel it is a strong, creepy image that gets the film genre across to the audience immediately. This MIME make-up represents the key horror aspect in the storyline so I thought this would be suitable for the poster to entice the target audience. I used a black background as this colour is most associated with horror and ghost stories and blends nicely into my actresses hair. The black also matches the stripes in her top and her black make eye make-up. The black is also a nice contrast to her white face make-up.

I then added the important information at the bottom of the poster. This information is not a part of the poster itself but is necessary information. The credits are in white so they show up on the black background and they include the director, sound editor ect. I then added in the Facebook page and website on the bottom left hand side underneath the credits. Social networking is a huge part of advertising a film so this is key information. I chose a simple and appropriate size font and style for this information. The COMING SOON is an important for a film poster as this lets the audience know when the film is coming out. "COMING SOON" excites the target audience, if they like the look of the poster, and not clarifying a date will encourage them to keep checking when the film is going to come out. I put this font in red so it is a nice contrast to the white information and stands out to the reader. I finally added my company logo in the right bottom corner. I changed the colour to white so it stands out on the black background.

At this stage I added in the two main actresses' names, LUCY MULVAIN and SOPHIE WEARMOUTH. I put this font in red to match the "coming soon" and to contrast with the title of the film. I put the film title big and almost central, this allows it to be the main focus of the poster as well as the main image. I deliberately put "LIES" over her mouth to symbolise the connection of speaking the lies. The "HIDDEN" is over the black background to symbolise what is hidden in the darkness.

Underneath my film title I added in my tagline. This introduces the mysterious character "she" and brings up the question of who she is and what is her purpose. I then added in my review. This is also help entice my target audience into coming to see the film if someone has reviewed it highly and given it five stars.