2. How effective is the combination of your main product and ancillary texts?

Example of my target audience...

Here, I asked this question to my friend Lucy, who also stars in my film. She is a representation of my target audience.
I wanted to make sure my three products looked like a package so I made sure I used the same actors across all three platforms.
I also used the same font and colour for my title of my film and used this on the main product and ancillary texts. This title will then be more memorable for the target audience and will hopefully entice them to go and see the film when it comes out.
I used a different colour scheme, two different main images for my two ancillary texts and two different actresses, therefore, I needed to make them look like they were part of the same package. I overcame this by including a small screen shot of my poster on my film magazine front cover. I enticed the target audience further by including this as a free poster inside the magazine, I also used the buzz word "FREE" which encourages people to take notice of the magazine when it is placed on the shelf.
For the text that appears on my trailer I used a simple black background and white text combination. I also used this monochrome colour scheme on my film poster. I used a similar effect on my film magazine front cover but instead of using black and white I used a grey background with white text. This colour scheme being consistent across both platforms helps to bring my work together as a package and helps with the professional outlook of the product all together.


REAL PACKAGES

film poster

film magazine front cover

In both images she is wearing the same costume and the same makeup. This instantly brings the package together. The colour scheme of red, black and white across both platforms also brings this package together.
In my two print tasks I did not use the same image but I did use a similar colour scheme and the prop she is holding on my magazine is featured in my trailer.