Institutional research and Logo

Institutional Research

These are three film institutional logos.

This logo gives impact due to the fact the emblem foreshadows a super hero badge and this has connotations of power and superiority. This stands out physically with the bold design and with the two colour scheme of primary colours; yellow and blue. In my own design I would like to emulate the simplistic and bold connotations that this logo design has, in order for it to draw attention to audiences.

This is a mystical style logo which creates a fantasy feeling. The image is artistic and unique and stands out and gives impact because of the different style (compared to bold and simple logos).

The word universal is connecting to the image which is a space picture of planet earth in the universe. This is another powerful image because the logo title is very bold and the image of the planet is very empowering due to the light beam all around it. In my own logo design I would like to follow this by including an image that is relevant to the title of my institution.

My Logo Idea

For my logo for my institution I wanted something that reflected my film genre but something that could be generalised to other film genres, therefore not limiting my institution to one type of film genre. I wanted something memorable and catchy therefore an alliteration would be effective. The word poison and the image of the skull and crossbones nicely correspond to each other therefore giving an effective, unique, yet, simple institution logo.

FINAL LOGO

(Poison Media Productions)

Script

This is the first draft and the first part of my film trailer script...

Film Trailer Script – Eve Jefferson

EXT. FOREST – NIGHT

FADE TO: establishing shot of the forest.

QUICK CUT TO: tracking shot of the forest.

The MIME is an early twenties female who appears out of the blue with a solemn expression.

QUICK CUT TO: Extreme close up of MIMES eyes.

EXT. PARK - NIGHT

CUT TO: Close up of Swings swinging and Diegetic sound of this movement.

EXT. STREET – DAY

Enter CARA and CHLOE two sisters in their late teens, they have brown hair and have happy expressions.

CUT TO: Over the shoulder shot of CARA and CHLOE

DIALOGUE: Muffled talking but Non Diegetic music covers what they are saying.

QUICK CUT TO: TRACKING SHOT of CARA and CHLOE talking

CUT TO: CLOSE UP of green hedge with ruffling of the leaves.

INT. HOUSE – DAY

CUT TO: Low Angle shot of CARA running down the stairs carrying a letter with a surprised and anxious look on her face.

QUICK CUT TO: Close up shot of CHLOE’S face to show her reaction to CARA’S anxiousness.

CUT TO: Extreme Close up of Letter in CARA’S hands containing an old fashioned, black and white, Polaroid image. Zoom into next shot.

 EXT. PARK – NIGHT

CUT TO: Establishing shot of the park. Music changes to creepy jingle.

‘CREEPING UP TO A CINEMA NEAR YOU’ text fades onto the top of the screen in white font.

Text fades out.

CUT TO: Close up shot of white door, moving forward making a loud creek.

CUT TO: Complete black screen

CARA: (only voice) CHLOE?!

Loud Bang

QUICK CUT TO: Close up Shot of Mime smirking with an evil expression.

(This will my script first draft and after much consideration I decided to change this as I felt less speech and fewer locations would be more effective and easier to achieve.)

Simpsons Trailer

This Simpsons Short Trailer I created with a action mood in mind. This helped me practice my editing skills for when I make my own film teaser trailer.

• Add Trailer

Short Film

This is a short film directed and shot by me and my group. This helped us to experiment with shot types and how to film scenes effectively. It also gave us the chance to edit and put together the film to create a story.

Shot Types and Practice Filming

EWS - Extreme Wide Shot (Establishing Shot)
I will use this is my own teaser trailer for outside to establish the setting of the garden.

Over the Shoulder Shot
I will use this shot when two of my actresses are talking to each other. This will then show a clear conversation between the two.

WS - Wide Shot

Two Shot

POV - Point of view shot

High angle
I will use this shot in my trailer to show the vulnerability of my character.

Low angle
I will use this shot in my own trailer to show the MIME's face. This angle shows superiority and danger.

CU - Close Up
I will use this shot in my trailer to give a clear message to the audience what my character is feeling. This expression will be scared or anxious.

ECU - Extreme Close Up

MCU - Medium Close up

MS - Medium Shot

All these screen shots are taken from the woman in black film.

Mood board

These are a mixture of my initial ideas.

 I like the way the main image is surrounded by blackness as if the creature or monster is lurking or has emerged from the dark. I would like to try and incorporate this in my film poster.

I like the way there are a strong pair of eyes on the front cover, which draws in the audience. I will use emphasis on the eyes in my film poster. I also like the hand covering the mouth which links to the title of the film and suggests a kidnapping of some kind.

Time Management

I will have my Questionnaires written and printed out, filled in by my audience and the graphs displaying the results completed by 24/11/2013.